Yes, pay them off as quickly as possible.
Getting out of debt is the #1 absolute best thing you can do for your financial future.
I recently payed mine off over the course of 16 months after getting out of school and working full time, and was paying about 50%-60% of my income towards the loans each month. Don't settle for the min you can pay on them per month. Settle for the most you can possibly afford to let go each month, and with anything extra at any time (Christmas, Birthday cash gifts, Tax refunds, etc) towards it too.
When you are in school though, if you have subsidized federal loans, the gov will pay the interest on them as long as you are still in school. Otherwise, work on paying the interest accrued while in school if you can. I didn't bother consolodating mine though. Most of those deals for that sort of thing want to give you a low percentage, so you only pay off the minimum amount every month over a period of 10-15 years. You will lose money that way in interest though.
Take your loans with the biggest interest rate, and hammer them out first.
I am now debt free and living large because of it. Make it your priority, live cheaper if you can (move into the ghetto like I did). I found out that living in the dorms and paying for the school's meal plan was actually more expensive than living off campus and eating rice and beans.